Yo, yo, yo,

My name’s Sergio, I’m a burnt-out tech founder in recovery.

Before going off the deep end, I was called contrarian, a lot. At the time, I didn’t know what that meant, but after Googling, it was pretty spot on.

Now that I’ve swum ashore, I’ve got a fresh perspective on things. But, despite almost drowning and a few shark attacks, I’m still you know, contrarian.

If you enjoy thinking differently too, this blog may be for you.

Much love,


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Going against the grain in commerce & retail.



⚡️ founder @ drooler.app

contrarian commerce

alternatives views on ecommerce and retail